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Content can help educate your audience, ensuring that they’re making smart purchase decisions.
Strong pieces of content can help you become more visible online, both on search engines and social media. Content holds more value when it comes to Digital Marketing. If you are having Excellent content writing skill then Digital Marketing is your cup of tea. Content writing is an art. Even if you are really not good at writing content, still you can learn the art and uplift your skills.
Quality content can be linked to all over the web, increasing traffic to your website and building authority with search engines.
When it comes to adding content on any platform, you need to be very careful with the method of writing content. Words play a crucial role when it comes to reading Content for what customers are searching for to solve their Queries.
Here are few Tried and Proven tips to perform better with content writing Skills.
1. Strong Content Research Skills.
Great content writers stay on top of the SEO trends – after all, even the best content would not be effective if readers can’t find it on Google’s First Page. It’s important to know how to write an article with best SEO-friendly titles and descriptions, use keywords effectively and keep up with Google’s latest algorithm updates.
2. Keep the content Authentic
It’s about your Brand reputation. You are in an industry where people read and write daily, and your name should be unique because there are tens of thousands of people writing about the same topic and subjects. Every writer has a different perspective, different tone, and style of writing content. Plagiarized content is bad for SEO and will lead to a poor user experience. Plagiarized content can get your Website Unindexed and lower your ranking on Search Engine. Create a Unique content and build Authority, always check for plagiarism before Indexing the content.
3. The Headline Stroke.
The paramount aspect is to know how to grab your reader’s attention. Headlines for the Content/Blog/Article plays a vital role to attract customers and gain their interest in topics which are relevant to them. Here are some common and important words that help you to create your Title attractively.
The 4 W’s – What/Which/When/why
These words are used as question terms. They provide a relevant answer to the important queries asked. Audience use this kind of question terms in their search queries when they are looking for solutions for their problems.
Example: 10 Reasons why Digital marketing jobs are in demand?
“New” – This Context has the Potential to capture as well as maintain the Interest of your Target Market
People always interested in learning new things to do something in a smart way.
Example: New techniques used to optimize SEO.
“How To” – One of the Most usual as well as reliable words utilized by Individuals
This word helps you to provide an article that helps people to fix or create things. One of the most creative and searched keyword audience uses.
Example: How to reduce weight within 2months?
“The number logic” – People love lists! This powerful word keeps the audience intact to the information provided as they fall in order and are quite precise about the information to target your readers. Always prefer the odd numbers to hit the headline. According to research, odd numbers performed better as compared to the even numbers.
Example: 7 digital marketing strategies implemented by successful brands.
4. Keep the Important information prior while writing content.
People often look for the most important/relevant information to start with. Once user gets interested in the Information, they will dig into the content to know more about it and also might end up reading the entire article.
5. Save words Save time!
It’s a busy world out there. People have time only for the specific product or content they are looking for. They decide quickly based on the subject of matter they are concerned with. So, you have to be crisp and clear while putting up with your words and reach out to the customer directly based on their interests and likes.
- Choose your words wisely.
- Keep the content short, simple and informative
- Avoid unnecessary and Repetitive words in your article.
6. Take a sneak peek!
How many of us have the time to read the entire article?
According to research, only some people read web pages /Articles word -to word. Research suggests that only 16% of people read the Complete web articles content. Most people just read it in one eye span.
So here is a checklist that you can refer to:
- · The headline should be communicative.
- · The sub-headlines should communicate your key points.
- · The image caption should contain a sales message.
- · Insert bullet point
7. Highlight image and videos files
By inserting an image or video files it helps you to gain the attention of the visitor. Sometimes you can shorten written content and highlight it along with a media file for the messages that would serve the reader’s interest. Along with the visual content, it is easy for web readers to understand the clarity of your content. It impacts the web visitors whether they are quickly able to get you are about.
Some tips that you can follow to interest the audience using visual content.
- Replace few texts by photographs or videos
- Consider Using different font sizes for title, sub headlines – think about people scanning large text first
- Emphasize quotes of customers (or experts) to add credibility
- Highlight Quotes of Clients (or Specialists) to add reputation
- Break long headlines into Main headlines with a sub-headline
- Change paragraphs into bullet points
Most importantly reduce repetitive words and include white spaces. Not only will it make your website readable it also builds an apparent trust with readers
8. Organizing your Content Skills
People might like reading the latter part first and then come back to the previous content if it is luring them over it. That’s what the web is like. Most web visitors will not start reading on your home page. There are chances that they will arrive on your web page. If you are not aware of where people arrive on your website, go to Google
Analytics >> Site Content >> Landing Pages.
You can check and view how many people have visited your website and how many impressions you have got on each page.
If your web page is entry page what does it mean?
- Each page should be easy to scan
- Each page of your site should be clear to the people
- In each and every page make sure that you have Call to action-guiding people where to go next- to go for another blog, sign up for email, check the whole products details and description. etc.
- Include button in your site to navigate people to take the next step, don’t rely on your navigation bar.
9. There’s more to being a content writer
Research skills, SEO knowledge, adaptability and staying updates about the Latest Trends are the ways to ensure that you continue to find success as a content writer. Take the time to develop these skills, and you’ll find yourself able to craft the kind of content that’s both easy for readers to find, compelling to read and in demand.
Over time develop these Content Writing Skills, and Craft the Content that’s convenient for Readers to Search, Compelling to read and Trending at time
10. Communicate with the reader
Communication plays an important role while you point down your thoughts to achieve the user’s attention. You should ensure that the user understands and is able to connect well with your articles or posts that you have updated on the web.
There would be a burst of series of questionnaire round once you finish posting your content on the platform available. Take a sight at it and try to communicate with all the queries with relevant answers.
When you write to your client, treat it as an official communication, and your messages should have a positive impact on your clients.
Your customer will remember their experience. Make sure that they re-visit your website with every post you update. If you want to know more about content writing skills let us know in the comment box below.