Are you planning Social Media Marketing for your Business? Do you have a plan like where to start and how to start? What are the key points or key areas of marketing or trends you need to keep in mind before starting social media marketing? Here is the complete 10 points checklist every social media marketer needs to follow before starting social media marketing for any business. If you already have your strategy in place, you can use this checklist to ensure that you have not missed any essential key areas.
Before starting social media marketing, a business needs to have a clear road map or a blueprint for a complete year. This roadmap helps you to be clear on what to focus and what the mission statement is. A mission statement helps to drive future actions and also helps us to build Brand Identity. While preparing this mission statement we need to keep our targeting audience in mind. The roadmap could be a simple word document or an excel file that can access from anywhere/any device throughout the year. You can use the free cloud-based tools also.
In Social Media Marketing, You need to have a clear idea on whom we need to target so that we can create ideal content, campaigns and promotions that will address their needs and add value to them and get to some of the details like what do they do and how do they react and how do they spend, the demographics and some of the psychographics etc. The best of finding the right audience is using the Buyer Personas. There are many buyer personas research tools like Hubspot Buyer persona tool & Buffer Buyer persona research tool with a step by step instructions on how to do buyer research.
When starting social media marketing, every business needs to define what social media channel is going to be useful for your business, not all social media channels are useful to your business. I strongly recommend not going with multiple channels in the initial stages. Better try focusing on one or two channels and get some interactions. A channel with a better Interaction rate is good than a channel with a zero interaction rate. Once your brand influence grows, then you can consider creating, expanding and optimizing your content and efforts for multiple channels. Choose the current trending and top social media channels for better product engagement.
Conducting a social media audit is very important for every business. It's very important to understand who you are to the average user before chalking out future business objectives. You need to ask a few questions before building social presence:
Not everything can be done with free posting. Social Media is not about only posting content. We need to do core research on customer behavior and interest targeting. Using the right tools in social media marketing helps us to save time and maximize our productivity. There are free tools and paid tools for every digital need including software and mobile apps. And also there are eBooks, online courses and podcasts that we can use to learn and equip ourselves to accomplish our marketing objectives. It takes a bit of a learning curve and time as we select the right ones that suit us, but the time spent on this now is time saved in the future.
It is necessary to allocate a separate marketing budget for social media campaigns. This gives us the ability to start planning our general posts and ad campaigns with various social media channels. Social Media advertising is evolving and becoming a more important part of the marketing mix producing great results. We need to know how much budget need to allocate for all the activities in each and every stage.
Hashtags are using everywhere these days. We can see them on Instagram, Twitter, Facebook, Pinterest, and LinkedIn. As social media marketers, we can’t ignore them and we need to have more focus on hashtags that are related to our line of business. We need to know how to strategically implement the hashtags. Hashtags help our content to get better reach and awareness of our brand.
The right social media team always helps to accomplish great things. The social media marketing planning and strategy impact will depend on how strong our team is. In social media, there needs strong coordination between multiple teams with various skills. For example, a social media marketing campaign for a product launch might require the following teams like the Strategy team, the advertising team, Content creation, and Content editing team, Media management team, the Design team, IT programming and SEO team to work together. The best way to get productive results in Social media is to recruit and create own in-house digital team with expertise in each of the above functions. Hiring a consultant and a digital agency with a proven track record of working on social media marketing campaigns is also one of the best ways. This option will give you access to all the skill sets.
Social Media Marketing Calendar is one of the most useful resources that you can create for marketing your business. It helps to keeps you focused, organized, and working towards your marketing goals and also it can save a lot of time in thinking about what to post every day on social channels. A social media marketing calendar is the secret weapon you need for creating and launching successful posts and campaigns. It helps to ensure that-
Everyone involved with their social media content knows what they need to do, and when it needs to happen
An Influencer is a user who has established credibility in a specific industry and has access to a huge audience crowd and can persuade others to act based on their recommendations. Building and maintaining a relevant audience for our brand is one of the hardest things to do on social media. An influencer has the authenticity to attract many viewers consistently and can motivate others to expand their social audience reach. Influencers help us in reaching a good amount of audience. There are many influencers on social media channels, users with large followings and voices, such as Bloggers, celebrities and business leaders, who can give your profile a significant boost. Connecting with Influencers and making them endorse our product is the best way in social media marketing. These are the 10 key points every social media marketer needs to follow before optimizing social media for any business. Hope you enjoy reading the content. Thank you for spending your time. Stay Blessed