Digital Marketing is never absolute since like any other Marketing strategy; trends, tools, and techniques change and won’t be the same as last year. Although some aspects of Digital Marketing have remained unchanged and are still relevant for instance, Email Marketing and Automation; other trends have waned and were replaced by new and powerful innovations. Digital Marketing is becoming increasingly high-tech and companies are working hard to stay on top of the game. Innovative solutions like the use of AI and incorporating visual search in Digital Marketing are set to change the way enterprises sell their products and services on the World Wide Web. Here are the newest trends from this year which will define 2019’s Digital Marketing landscape.
Online users want to see the most fascinating video content and companies need to target this trend by engaging in powerful Video Advertising strategies. Videos are highly in demand by the online community this year and Video Advertising must be a part of every company’s Digital Marketing plan. Videos make for the highest percentage of shared online content. Videos are a powerful tool to keep your audience’s attention, especially if they’re short, entertaining, and clearly define your marketing goals.
Social Media is the strongest Digital Marketing strategy and in 2019, Social Media platforms are serving as engaging tools of customer service. Since they’re a powerful communication medium, brands must use Social Media channels for direct and seamless interaction with customers without assuming a formal approach. Social Media is the best way in 2019 for a company to learn the behaviour of its target audience and to cater specifically to their likes and dislikes.
Voice Search SEO:
Since Video and Audio seem to have overtaken text content online, attributed to the rise of virtual assistants from tech giants like Google; search algorithms will be largely audio and video-search based. This implies that companies need to modify their SEO strategies to adapt to these changes and produce audio and visual content more. There is also going to be a rise in demand for high-quality audio and visual content which will be a real challenge for content producers fighting to rank high on search engines.
Chatbots are already in place and ready to quickly and effectively respond to users seeking direct communication with a company’s web presence whether its on the website or on social media platforms. Chatbots are quick and easy to set up and will serve as the brand voice while a company’s digital marketing team is free to attend to other tasks. Although its not hard for users to identify whether they’re talking to a real person on chat or with a bot, powerful chatbots can be rigged to sound like a real person by adding a human touch to responses.
Branding is crucial this year because consumers want nothing to do with being sold products and services in a salesy way. In fact, online customers are less trustful of sleazy marketing and would rather buy from a brand that shares engaging brand stories that in a way relates to them. Branding means creating a humane online presence for your company driven by values. Effective branding is done using online content, graphic appeal, and attractive engagement tactics by way of polls, giveaways, contests, etc.
Storytelling on Social Media:
Social Media sharing has gone from just uploading photos and videos. With new and improved features like Live Feed and Stories; Social Media platforms allow integrating photos, videos, text, emojis, etc. in one interface that allows for more powerful communication. Storytelling is the latest and most powerful Digital Marketing strategy that directly talks to customers and holds their attention long enough to be converted into a purchase. Stories are easily created and are automatically deleted. But the best part of them is the endless creative possibilities of sharing online content in short, entertaining bursts.
AI is very much and already a part of Digital Marketing 2019. Most of the Digital marketing tasks of yesteryear are fully automated today thanks to AI and Machine Learning. Algorithms and Large Data Sets combine together to allow Machine Learning to point out insights in customer trends, interact with customers, and even automatically generate content. AI is set to reduce the burden of Digital Marketing teams and at the same time, strengthen the simplest of strategies.
Similar to CTAs, online content in 2019 must not just sit looking pretty and intelligent but must provoke users to take action. Its also a way to keep them interested since online users won’t be able to resist giving their genuine opinion when asked to. Polls, Quizzes, Giveaways, Contests, are all part of an interactive digital marketing strategy in 2019. Using interactive content in your social media or blogs will not only help you identify your target audience but will also allow you to know them better and subsequently modify your marketing strategies.
In 2019, content must be more personalized where you don’t churn out a couple of blogs and videos for your entire audience but create unique content for specific groups of users. You already know this in Email Marketing and Automation where each email is personalized to individual users and is dependent on the action they take on the email received. Similarly, purchase history and web history play a major role in the generation of tailored content which contributes to increase in ROI.
Big Data has always been an important part of Digital Marketing, but its need is felt more in the current Digital Marketing wave. Customer and Business interaction is tracked, measured, and presented as Big Data which is a crucial aspect for any company seeking to start out on creating a strong Digital marketing plan. Big data may seem overwhelming to the eye, but it is a powerful asset that can drive marketing efforts to its ultimate goal. Companies must leverage big data services to collect user trends from Social Media, purchase history, etc. to get to know their customers inside out.
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