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What is Social Media Marketing? Introduction to Social Media Channels


Social Media Marketing

Now a day’s People prefer to see referrals, reviews over Google search results or a website before purchasing a product. So before doing social media marketing, we need to learn what people say about us. You should actively participate in relevant communities to interact with and influence masses. You should always engage with social media Marketing Platforms to manage your online reputation. Social media marketing is a must one of the important ways to target a wider customer base and expand your business. Here we can share our posts on various social media platforms to improve business visibility. We can use Social Media Marketing for driving website traffic through social media sites.

Importance of Social Media Marketing

Social media marketing is one of the main important ways to increase business nowadays. Social Media Marketing is a powerful channel of marketing — a game-changer for any business. They provide us the flexibility to communicate at both personal as well as business levels. The business owners can improve search rankings, leads, sales, and traffic using search media. This can be done at reduced marketing expenses. Besides business, Social media Marketing is a cool platform to connect with friends and dear ones.

Different Social Media Marketing Platforms

Facebook Marketing

Facebook is a social networking service provider. It will invite and connect with friends, send messages and pictures, like and comment or share them. Nowadays Facebook has seen outstanding growth since its inception and is poised to maintain its dominance in social networking. Facebook is fast becoming a powerhouse of marketing activity due to a lot of engaging users on the site and the simplicity of connecting with them directly. Facebook marketing provides your business an outpost for branding where customers, employees, and even the media can collect information about your products, services and, company through Web.

It connects you and your staff directly to your customers and fans. By using Facebook we can generate new leads for your business by drawing users’ attention towards what you are offering. Facebook helps us in sharing links, images, and posts on a customizable page to project a better sense of your business. Facebook will increase fans and brand awareness of your business.

Twitter Marketing

Twitter is one of the other best social networking platforms that allow registered users to read and write 140-character messages called 'tweets'. It is available across all devices such as cell phones, desktops, laptops, and tablets. Twitter marketing is also one of the powerful tools for companies of every size and structure to reach out to new customers, promote their brand, and connect with the rest of the companies. In twitter, the users can find out if customers are talking about them, and the business can accordingly respond. Twitter tweets create another instance for the business that shows up in the search engine results. Twitter will help your business to branch out into other social sites. Twitter is one of the great platforms for accessing a large audience, where your Tweets can promote products and events.

Linked-In Marketing

LinkedIn is also one of the most important parts of social media. Nowadays over 116 million users are using LinkedIn to post and find jobs, answer questions, and build thought leadership—while simultaneously helping the people you trust. In LinkedIn, a user can easily discover the people employed by a certain business, or the various businesses a certain person has worked for. What makes LinkedIn truly different from other social media platforms? Every social media tool has its own personality. Facebook is a lot like the local pub. A pub is a place where you can go in, chat with your friends, tell a few jokes and relax a bit. LinkedIn is a place where you will like to keep things pretty formal and Buttoned Up. We are using LinkedIn mainly for professional purpose. Linked is most powerful compared to other social media platforms for conversions.

Instagram Marketing

Instagram is a photo-sharing platform. Instagram was mainly designed for mobile use with the intention that, users can take photos on their mobile devices and upload the images “instantly” through the Instagram app.

All social media sites, the intention is to connect users with friends, family, colleagues, and other users with similar interests. The Instagram platform is primarily visually based with the emphasis on large, creative images. Instagram offers filter Varieties for videos & Photos that allows the user to enhance and edit their posts for getting the appeal at maximum.

Instagram was purchased by Facebook in 2012. While it’s succeeded on its own priority to the acquisition by Facebook, Facebook has provided abilities and resources to expand their Online Platform. Almost after one year the Facebook deal, Instagram reached the milestone 150 million monthly active users. So Instagram had achieved an important milestone is that Instagram reached this number faster than Facebook, Pinterest, Twitter, and LinkedIn.

The site when first launched, the primary demographic were younger users in the Age Group of 14-25 . Unfortunately, many people think this is still the case. However, with over 150 million monthly active users, I promise you the demographics have expanded greatly! Instagram is popular with a variety of age groups and countless industries and businesses. With more than 60% of the users outside of the US, the global demographic of Instagram continues to grow. Whether for personal use or for business marketing purposes Instagram is becoming a leader in social media activity!

Using Hashtags on Instagram

Mainly Instagram is all about sharing photos and getting people to see your photos. The optimum way to do this is to by using hashtags to increase their visibility in searches on your photos. If you’re not a big fan of hashtags, I get that. I’m honestly not a big fan of them either. But Instagram is a site that rewards users heavily for the constructive use of hashtags. If people want to find your photos, every photo and every description should include at least a couple hashtags. Hashtags are how people find your photos. Your current followers will see your posts but if you want to gain more followers, you need to appeal to more people. And the quickest, easiest way to do this is to throw in a couple of hashtags that will appear in searches. Obviously, some hashtags are more common than others. Tagging #sunset will probably get more views than tagging #funeral. I’m not going to go into an extensive list here of what the most common hashtags are on Instagram. We can perform Google search and can find out multiple sites that give us those lists. There are some hashtags which Instagram determines aren’t searchable (for example #Instagram or #iPhone will not produce search results because they are just too popular to filter). One of the important things about hashtags is that any hashtag that appears in any comment on your post will bring up your post in searches. If you forget to use a certain hashtag or want to add one after you’ve uploaded, just add it in a subsequent comment on your post.

Pinterest Marketing

Looking to increase traffic to your website? Pinterest is very important for all if you are looking to get new customers for your business. Pinterest has many business-specific pages and it allows you to pin everything from product photos to services you offer with pricing, and fun or informative content. Pinterest is all about the visuals and you can create boards with themes, or organize boards into projects. Whatever you decide to do, remember to keep the content interesting and engaging.

Key points which help every Social Media Marketing Consultant to grow their Business in Online

  • Increase Leads
  • Improve Search Engine Ranking
  • Drive Traffic for our Website
  • Keep an eye on competitors
  • Develop trust with customers
  • Create brand recognition
  • Helps Brand Engagements
  • Helps to Target Customer Interests & Behavior
  • Helps to Position our Brand in Market
  • Maximize conversations

So, Social media marketing plays a key role in today’s business world. Social media Marketing Experts help our business in many ways like to increase website traffic, customers engagements, Business promotions, etc.

If you want to improve your Business in Online Social Media Marketing is the best platform to connect and Engaged with the people in online through Facebook, twitter, Linkedin, Instagram & Pinterest Marketing. Join Social Media Marketing Courses in Bangalore from Learn Digital Academy and get Trained by Social Media Marketing Experts.

About Author

Nagarjuna Reddy. Sudha is a Digital Marketing Manager at Web I7 Digital Media and Digital Marketing Trainer at Learn Digital Academy, the best digital marketing training institute in Bangalore. Nagarjuna is a well experienced digital marketer, trained more than 180 digital marketers up to date. He is passionate about creating digital strategies which leads to better content engagements and sales driven traffic.