Organic Traffic; the ultimate goal for any Online Business is a sure-shot way to be found and purchased from on the web. The point of attracting leads to your online presence through Advertising and Content Marketing is to eventually obtain a consistent, uninterrupted flow of organic traffic. Since the competition among businesses online is very intense, when a potential customer or website visitor find your business, chances are he will see it along with other Businesses that offer the exact same product or service that you do. Although there is no ultimate method to attract organic traffic in large numbers, Search Engine Optimization is a major driver that’s crucial to enhancing a Business or Website’s presence on the Internet.
The biggest nightmare for any company striving to get increased outreach on the web is to see negligible or 0 organic traffic at the end of each day. Going from being invisible to a popular business/website online requires effort and strategy on your part. Organic Traffic is definitely not an overnight accomplishment and needs a good deal of time and attention. That said, getting a good flow of organic traffic fast is a very real need for Ecommerce companies and Internet services which is why having an effective plan-of-action right from the time you build your web presence should be your utmost priority.
Best Strategies for Increasing Organic Traffic:
- Social Media Marketing:
Social Media is the ultimate way to massive global outreach in the present day. Story-telling through Social Media has outdone a sleazy sales and marketing. People online want to see and hear real brand stories, and of practical examples of how a product or service can be of use to them. Social Media Marketing is also a way of showing who you really are, where you’re located at, and of the tools and methods by which you provide customer service. Through Social Media Marketing, you are free to market your content, and wares in a social-friendly way through story-telling and your followers will actively follow and spread the world. Here are the best Social Media strategies to instantly make your online presence available to potential customers and visitors online:
- Picking the best suited Social Media Platforms for you:
Social Media Platforms are many and varied. But each Platform has its own unique way of audience engagement. Find out the best platform through which you can realize the goals of your organization with regards to customer outreach. For instance; Instagram is a platform where you can share high-quality photographs. So if you sell photography ready products that users can view and get a better insight into its appearance, then Instagram is a worthy platform. Or if you run a salon, you can share photos of your studio or videos of the services you provide in action to attract customers.
- How to Share:
Each platform has a unique way of sharing to keep your followers interested without spamming their feed. If your Business is on LinkedIn, you can share interesting articles or useful resources to help job seekers/fellow entrepreneurs access vital information for advancing in their own career or business. Having a complete profile with accurate contact information and being professional is the best way to have an effective presence on LinkedIn. Only share posts that are engaging, relevant, and informative. Spamming puts your followers of so you need to control the frequency of your posts. Follow the current Social Media trends and use appropriate hashtags to make your profile reachable to the target audience. Use premium business tools to monitor your outreach and learn how well your campaigns are doing. Modify your Social Shares accordingly.
- Content Optimization:
Optimizing your online content for Search Engines is the foundation for driving healthy organic traffic. While creating content, maintain a healthy balance between search engine optimization and creating human readable, engaging content. The idea is to incorporate SEO strategies while writing content fit for online users.
- The Power of Long-Tail Keywords:
Keywords are everything when optimizing for search engines. In the insanely competitive world of keyword optimization, use of long-tail keywords is your safest bet in upping your search rankings. Long-Tail Keywords are a long-term investment which will reap huge organic traffic in the future. Long-Tail Keyword targeting is the hottest SEO strategy currently for the simplest reason being that users rarely search a single word or phrase when they’re looking for something specific. The biggest advantage of using long-tail keywords is that you’ll rank for that keyword as well as for slight variations of the keyword resulting in doubled organic traffic. Find high-volume long-tail keywords to use in your optimization strategy. Long-tail keywords are easy to integrate into your content but their placement shouldn’t appear forced.
- Quality wins over Quantity:
Search Engines won’t your content to be significant if it contains too many keywords and isn’t high quality and precise. Use simple language to clearly express your point across. After all, real human users will consume your content rather than search engines. Its useless if you churn out a million blog posts for the sake of SEO if your articles don’t serve a purpose and don’t link to related pages. Quality Content is your ultimate weapon to receive organic traffic because quality content attracts users more than any strategy or tricks. Never compromise on quality and you will eventually see good results.
Your website must be updated regularly if you expect an exponential increase in organic traffic over time. Whenever you get more information, add to your site. Check if links work and whether all the products and services are updated.