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What are the career options in digital marketing?


career options in digital marketing

Availing Digital Services is very convenient, fast, and feasible. But rarely do we think about the effort taken by a company’s Digital Marketing team to bring reliable, inexpensive digital services to our doorstep. Whether it’s online shopping, hiring a remote digital service, or instant clearance of bills; Digital Marketing is the foundation of ECommerce Businesses that have successfully overtaken traditional brick-and-mortar stores across the globe, here are the best careers in Digital Marketing. Reaching out to users online who may be interested in buying what you have to offer takes patience and a strong engagement strategy based on the tenets of ‘Customer is King’. If you’re seeking a career path in Digital Marketing, you’ve made the right choice in securing a bright, productive, and growth-oriented future for yourself because Digital Marketing seems to be achieving uncontrollable growth and is roping in millions of employees for high salaries. The major career paths that you can take on the road to becoming a Digital Marketing Professional are as follows:

Career Paths for Digital Marketing

Online Content:

Online Content includes all Digital Content and Resources including;

  • Blogs,
  • Videos,
  • Ads,
  • Sales Copy,
  • Graphic Design,
  • Infographics,
  • Website Content including Home Page Content, Landing Page Content
  • Email Content,
  • Posters,
  • Taglines,
  • Online Class Content, and so much more.

There are several job roles pertaining to the above tasks and a few positions you can apply for include the following:

  • Content Writer/Copywriter
  • Graphic Designer
  • Website Developer
  • Content Manager
  • Search Engine Optimization Analyst
  • Online Advertising:

There are several channels for Online Advertising and the major channels according to the latest Digital Marketing Trends are as follows:

  • Search Engine Marketing Analyst
  • Affiliate Advertising
  • Influencer Advertising
  • YouTube Ads
  • Google PPC Ads
  • Social Media Advertising

Jobs roles that you can seek in Online Advertising are as follows:

  • Digital Ad Sales Executive
  • Communication Manager
  • Digital Marketing Manager
  • Media Sales Executive
  • Search Engine Marketing Executive

What Major Career Paths entail in Digital Marketing:

SEO Executive:

 Search Engine Optimization forms the crux of a strong Online Presence. It is crucial for Digital Companies to rank high on Google and to show up on the first page of search results for relevant and accurate search terms. Besides, SEO is a hot digital marketing career path owing to the fact that search engine algorithms change faster than the speed of light and companies need to be in tune with the changes to optimize their web presence and stay on top of search engine rankings. Since SEO Analysts influence an organization’s web presence on Search Engines, they are very much in-demand in the world of Digital marketing. Top companies are willing to pay as much as $80000 for hiring an SEO Analyst.

Web Content Developer/Manager: 

Web Content Management involves creating informative, relevant, and engaging online content in the form of write-ups, sales copy, and graphic elements all of which help shape customer opinion and lead to sales and conversions. Web Content must be regularly updated since stagnant online content leads to lowering of search engine rankings and dwindling of website visitors. Web content management is another important Digital Marketing job role since it involves working in tandem with the SEO Executive to create web content that’s compliant with Search Engine Optimization by using the right keywords and by modifying copy so that its crawled effectively by search engine spiders.

Digital Marketer: 

A Digital Marketer is responsible for marketing a company’s online presence whether it’s the website, blog, YouTube channel etc. on relevant marketing channels online, including Social Media Platforms, Search Engine Ads, Affiliate Marketing platforms, etc. He/she is also entrusted with the task of finding influencers who will do paid promotions of ecommerce products/services and for putting up Ads that drive in high traffic at controlled costs.

Finding your Digital Marketing Career Path:

Finding a job is not the only career path you can take in the world of Digital marketing. There are so many options to go solo and to still have a thriving career. Here are a few ideas to become a professional in the Digital Marketing Industry:

  • Get Hired for a suitable position in a top Digital Marketing/Media Firm
  • Build your Online Brand and Promote it using the latest Digital Marketing techniques: You could make your own website, ecommerce store, YouTube channel, social media brand, etc.
  • Offer Freelance Digital Marketing Services: If you are certified or highly skilled in any Digital Marketing technique, you could offer your services on various freelancing platforms where you can showcase your portfolio and offer to work for clients for a fixed price.

Just like any other industry, constant learning is the key to achieving exponential progress in digital marketing. But unlike other industries, learning is more prevalent in Digital Marketing since this Industry is largely based on Technology which is an ever-evolving paradigm. The tools and software that may be popular today may become obsolete tomorrow. Similarly, Digital Marketing Strategies prominent in the present times may have evolved to bigger and better strategies a few months or years down the line. Attending Trainings and Self-Learning are both excellent ways to upgrade your Digital Marketing knowledge.

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